There are a growing number of SEO (search engine optimisation) and SEM (search engine marketing) services available in the UK. As a small business owner the question you should be asking yourself is how much can do yourself and how much should you outsource? The answer to this question is going to depend on a number of factors:
- Website Management – in order to do the onsite optimisation for your site, you need to have the technical ability to access your site and make the necessary changes to meta data, content, images etc. If you have a decent content management system then you should be able to do most of this yourself.
- Time….this is the main thing. The basics of SEO and SEM are relatively easy to learn from looking around the internet. It is going to take you a lot longer to become an expert, but getting up to speed with main areas is relatively straightforward. SEO itself is not a hugely complex process, it is more about the time and effort you can put it, or alternatively the amount of money you can afford to pay someone else. If you have the time and effort to make the necessary changes to your site, build links, incorporate social media, work on blogs and get involved in forums, then there is no reason you can’t start pushing your website up the search engines.
- Target market – if your target market is relatively uncompetitive, then doing your own SEO is definitely something you should consider. However if you are in a relatively competitive market then you really need to consider getting some help from people who do it for a living. There is no doubt that your competitors will be engaging firms to help them, and that means you are likely to need some assistance in order to compete.
The most effective type of SEO campaign is done in collaboration with a will regarded SEO firm (bear in mind that a decent SEO firm will not be the cheapest, effective SEO work takes a lot of time and effort, and this won’t come cheaply). An SEO firm has the knowledge and experience to know where it is best to spend time and money, however you know your company and target market better than anyone. The SEO firm should be able to advise you; get a blog up and running, get onto relevant forums, start your social network. If you combine this with the services of a good SEO firm, then you will see good results, and relatively quickly. For SEO Services UK have a look around the internet – remember to check out the company carefully and ask for a full breakdown of what they will do for you.